Yūgen

Hey, I'm Jürgen Hassler designer and Co-founder of MAD.

I work across brand, product, and everything in between. From hands-on design to creative direction. From leading teams to flying solo. I've managed, embedded, collaborated, and built. I like to move between roles and disciplines — wherever design has the most impact.

I've personally shaped and directed products for Ikea, Puma, Zeit Online, Austria Tourism, Sparkasse, Expedia, Superlist, and many more.