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The design work of @juergenhassler



Sustainable Food Brand

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Handcrafted, sustainably farmed and high quality food from Styria. Beautifully branded and now also available online.

The team of Meislmichl approached us with a product that instantly fascinated us. It combined key values of sustainable agriculture in the shape of some of Austria’s favourite traditional dishes, made available for people who don’t have time or motivation to cook themselves. The job consisted of a complete rebranding of the actual product as well as the construction of a website with e-commerce integration. Our goal was to visualize the origin of the product and make it visually appealing for the target group. Looking at the branding of the product and the website, users clearly recognize the key values, authenticity and sustainability - but hopefully also the joy the team had while working on it.

  • ClientMeislmichl (Freelance with Roxane, Melanie & Roland)
  • RoleArt Direction, UX- and UI-Design, Print Design
  • ScopeStrategy, Photography, Branding, Website


Jürgen Hassler
Büschingstraße 35
10249 Berlin

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