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The design work of @juergenhassler

My Comfort


Winter Sport Brand Website

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The first winter sport brand with interactive product experiences and fully responsive e-commerce.

Atomic stands for perfectly manufactured winter sport products, that fit customer needs from beginner to expert. The brand was thrilled to relaunch their website with an integrated e-commerce platform and thus enhance their online presence. Because Atomic didn’t have a webshop before, we were about to construct their foundation for a new digital era. The biggest challenge was to find a comprehensive way to present the broad range of products with all their configurations and combination options. We created a fully responsive website with easy maintainability. Rich product experiences capturing the user's attention and thus building a stronger bond towards the brand. Atomic’s online magazine added value to the overall brand experience by offering winter sport enthusiasts further delights.

  • ClientAtomic (done at LOOP)
  • RoleLead Art Direction, UX- and UI-Design
  • ScopeConcept, Website


Jürgen Hassler
Büschingstraße 35
10249 Berlin

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