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The design work of @juergenhassler

I'm a digital product designer & design director hailing from Austria living in Berlin.

about me

let's jam

Hello I'm Jürgen Hassler. For the past 3+ years I've worked at LOOP as a Senior Art Director with a UX driven background and a user centered approach. I have had the honor to work directly with the great folks from Red Bull, Coca Cola, Puma, Ikea, Expedia, Atomic, Windhager & many more. Before that I cofounded the design studio Fragile Obscurity and played the guitar in a rock band.

let's jam

my jam

  • Concept & Strategy
  • Information Architecture
  • User Flows & Scenarios
  • Wireframes & Prototypes
  • Design Direction
  • Product Design
  • Team Management

"All I ever
wanted was
to design CD
artworks for
bands. Then the
iPhone came

I'm currently freelancing and always up for new challenges, where I can collaborate with people and companies to get their product ideas rolling.

My idea of great product design combines a user centered approach with a strong and appealing visual language. With the experience I gained as a Senior Art Director working directly with various clients, I am able to quickly adapt to new challenges. Being quite hands-on, I enjoy getting involved in the whole process, starting from ideation and conceptualizing to designing, prototyping, to testing and shipping the ideas. My ideal work environment consists of a collaborative multidisciplinary team, that shares my love for burgers and filter coffee.


Jürgen Hassler
Büschingstraße 35
10249 Berlin

Accountability for content The contents of Jürgen Hassler’s pages have been created with the utmost care. However, I cannot guarantee the contents' accuracy, completeness or topicality. According to statutory provisions, I’m furthermore responsible for my own content on these web pages. In this context, please note that I’m accordingly not obliged to monitor merely the transmitted or saved information of third parties, or investigate circumstances pointing to illegal activity. Our obligations to remove or block the use of information under generally applicable laws remain unaffected by this as per §§ 8 to 10 of the Telemedia Act (TMG).

Accountability for links Responsibility for the content of external links (to web pages of third parties) lies solely with the operators of the linked pages. No violations were evident to me at the time of linking. Should any legal infringement become known to me, I will remove the respective link immediately.

Copyright Jürgen Hassler’s web pages and their contents are subject to German copyright law. Unless expressly permitted by law (§ 44a et seq. of the copyright law), every form of utilizing, reproducing or processing works subject to copyright protection on my web pages requires the prior consent of the respective owner of the rights. Unauthorized utilization of copyrighted works is punishable (§ 106 of the copyright law).

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